Animation plays a big part in user engagement. Animation aids our memory and makes the user experience more natural. However, it’s not that easy to implement animation in your design. Because if you don’t do it right, your users will notice something is off and that might put them off from using your site again.
That’s why we are here with today’s article! We will talk about the different types of animation, when and why you should use them, as well as some great resources to get you started.
What is animation?
Animation is the use of images and video that are displayed over time to create a movement or reaction. User experience is one of the main reasons why you should consider using animation in your design. It’s easy to create an engaging experience with animation, whether it be on your website or in your app.
Additionally, animation can help you catch user attention and make them more likely to engage with you. When used properly, animations can draw people into your site or app. Animation makes the content stand out because users notice it more than text-based content.
How to create animation in web design
Animation in web design is used to enhance the user experience by adding life to it. There are many different types of animation, so we will go over some basics first.
Impulse: This is an animation that happens almost instantaneously. It can be done with one or more frames.
Motion: This type of animation is smooth and fluid and it moves objects in a coherent manner, such as a character walking across the screen or an object bouncing on the surface. Motion is best when paired with other kinds of animations, such as skewing, fading, etc.
Skewing: This type of animation has been known to make viewers feel like they’re flying through space or falling into a pit. It also gives weight and depth to objects without doing any actual transformation or movement.
Fading: Fading provides a sense of travel from darkness to light and back again; it’s often used for things such as an image fading into view when a page loads or disappearing when you click on it.
Tweening: Tweening is used when you want something to happen gradually rather than abruptly, such as changing colors from one color to another or moving from being above the mouse cursor to being below it.
Different types of animation in web design
There are many types of animation in web design. The 3 most popular ones are:
- Animated GIFs
- Simple animations
- Complex animations
When should you use animations?
Animation is beneficial in a lot of different situations. For example, animations make it easier for users to see where they are going or what’s happening on the page. Animations also have a calming effect and keep the user focused on the website.
When should you use animations? You should use animations when your site needs direction and focus, when your site needs to emphasize content such as an article or product, when you need more engagement from your audience, or when users might be distracted by other elements on the website.
Tips for using animation effectively in your design
Animation is a powerful tool that can help engage users and make your design more memorable. However, it’s not that easy to implement animation in your design. Because if you don’t do it right, your users will notice something is off and that might put them off from using your site again.
To ensure you are using animation to its full potential, we want to share some tips for using animation effectively in your design:
1) Know what type of animation you need
2) Know when you need it
3) Don’t overdo it
4) Incorporate animation into other elements of the design
Conclusion
With all of the new advancements in design and technology it is hard to know what is truly important. Animation is a fun and engaging tool that can be used effectively in web design. It will make your design more interactive and add depth to your work.
