When creating your brand, the colours you choose can either help or hamper your efforts. The right colours can inspire an audience to take action and feel positive emotions towards your company. While a wrong colour scheme could make people lose interest in your brand and even cause them to have negative feelings towards it.
Having a solid branding strategy is one of the most important things that any business needs to succeed. If you want to build trust with your customers and distinguish your business from all others, then branding is what you need. However, choosing the right branding colours can be challenging if you’re not familiar with it or don’t know where to start. Read on for more information on how to choose colours for your branding strategy.
Define your Branding goals
One of the first things you need to do before selecting your branding colours is to define what you want your brand to achieve. Do you want people to like and trust your company? Or do you simply want them to purchase products from it? Whatever the case may be, there are certain goals that your branding should meet.
Once you have a clear understanding of what you want to accomplish with your branding, it’s time to start thinking about how to change the look of your business so that it connects with its target audience. This gives you an idea of what aesthetic colours will work well with your company’s goal and vision.
Research your target audience
If you’re going to choose colours for your branding that are going to have an impact, then you need to know what they’ll be like. To figure this out, do some research on the colours your target audience likes and dislikes. For example, if you want a red and white colour scheme, then you want to make sure that red isn’t too bright or garish. You also want to make sure that the white is not too bright or unappealing in any way.
The best way to see how your audience might react is by testing it with a focus group or by doing market research online. After all, the reaction from your target audience should be the most important factor when choosing colours for your company’s branding strategy.
Find colours that evoke a positive emotion in your audience
One of the best ways to create a positive emotion from your audience is to use colours that evoke feelings of hope, peace, joy, and confidence.
The right colours can inspire an audience to take action and feel positive emotions towards your company.
When you find the right colours, they should not only be pleasing aesthetically but also evoke a positive feeling in your audience.
Colours like blue and green are traditionally known for being calming and nurturing while red is often associated with passion.
Look for colour contrast
One way to choose colours for your branding is to focus on their contrast. If you’re trying to establish a professional image, then it’s important to find contrasting colours that are unique and easy to identify.
When creating your brand, it’s also important to incorporate an element of familiarity into your colour scheme.
You should also be aware of the colour wheel and how colours relate with one another. For example, blue is an energy colour while green is an eco-friendly colour.
Check the web to see how colours are used
in branding
One of the best ways to start your branding journey is by checking how colours are used in other companies’ branding. You can find out which colours have been used for years and what their success rate has been. If you want to get a positive response from your audience, then it’s important for your brand to use colours that have worked well for others.
Just take a quick look at some brands that you like. See which colours they use, what words they use with those colours, and how successful their marketing campaign has been. If you see that a particular colour is being used too often or for the wrong reasons, then you might want to consider ditching it altogether or using it sparingly in your own marketing campaigns so you don’t go down the same path as these brands did.
Ask a branding professional for help
A branding professional can help you choose the right colours for your brand. However, if you don’t have a budget to hire someone, here are some tips on how to choose colours for your brand.
-Take into consideration what your audience might feel when they see your colours
-Choose hues that complement each other
-Consider what the world is going through today and what emotions people might be feeling while they see your colours
-Check out popular trends in colour schemes
-Keep the colour scheme simple
Final Words
When creating your branding, you need to be aware of the emotions that your colours evoke. If you want your brand to be perceived as professional and credible, then choosing colours that are more neutral or muted is recommended. However, if you want your brand to have a fun and exciting feel, then bright colors are what you need.
