Case Study

8 months ago

Kingsway Mortgages

A much needed brand refresh, complete back-end overhaul, fully accessible content areas, interactive elements, mortgage calculators and much more.

Built with

WordPress

Features include

Built with WordPress, Contact Forms, Custom CSS, Custom designed visual assets, Custom Javascript, Dynamic Data, Interactive Hover Animations, Premium software, Responsive

Services rendered

Marketing, Website Design, Branding, SEO, Social Media, Video production

A bit about

Kingsway Mortgages

Kingsway Mortgages is a company that is dedicated to providing positive, honest and independent advice to its clients. The company was founded with the goal of making a difference in the mortgage industry by providing high quality, individualized advice.

With a transparent fee structure and a focus on customer satisfaction, Kingsway has built a reputation for being a company that its clients can trust.

The majority of the business comes from repeat customers or referrals, a testament to the quality of service that Kingsway provides.

The highly efficient team at Kingsway is patient, knowledgeable, and always willing to help, making the process of finding the right mortgage a stress-free experience.

With years of experience and an impressive network of contacts in the mortgage industry, Kingsway is well-equipped to handle even the most complex and time-sensitive cases.

Our Story

Kingsway Mortgages & HeadSmart Media

We met Kingsway Mortgages through BNI, a business networking group in London.
They needed an updated website as the current one hadn't been updated in over a decade and the original developer had moved on.
The original website contained blurry imagery, and even blurry text, in some areas.

Lucy; Kingsway's representative coordinated with us to complete the project, choosing new branding selections, suggesting inspirations, and requesting layout changes. They wanted a website that was user-friendly, engaging, and interactive.

We worked closely with Kingsway Mortgages to create a one-page website with a sticky menu and smooth scrolling anchor links.

A few of our

Favourite Features

Known as ‘Soft shadows’ these are made up of multiple stacks of shadows that animate on hover, giving the impression of control over the page.

A loan calculator, which makes it easy for users to understand their mortgage payments and estimate how long it will take to pay off their mortgage. This interactive tool helps to take away some of the stress and uncertainty associated with applying for a mortgage.

Animated service areas that trigger popups describing each service in more detail. This makes it easy for users to understand the services offered by Kingsway Mortgages and makes the website more engaging and interactive.

Clicking on any menu item automatically scrolls the user to the correct area of the site, keeping everything in one place, with no loading time, and a smooth transition between sections.

A generous helping of

Extra Sauce

Every HeadSmart Media website is built with bucketloads of care and passion, as well as industry leading tools, technologies and strategy. On top of that, for Kingsway Mortgages we added:

3rd Party Software

We integrated features provided by third parties that were critical to our client's business. test

Built with WordPress

We're in love with WordPress. It's used by over 40% of all websites on the internet, and a million great reasons. test

Contact Forms

Custom made contact forms were deployed throughout the site, providing rich data with every submission. test

Dynamic Data

We implemented dynamic data on-site, drastically reducing admin time, and providing a personalised experience for visitors. test

Interactive Hover Animations

A sprinkle of interactivity to keep visitors engaged, and instil a sense of control, and delight. test

Interlinked Pages

Making the very most of every scrap of data available to the owner, we built a highly intuitive, and informative site architecture. test

Dynamic Popups

Clever popups that dynamically pull data from the back-end of the site, and react to visitor action. test

Popups

Clever popups designed to catch visitor attention, and provide just the right marketing message, at just the right time. test

Responsive

Fully responsive across a multitude of screen sizes. From ultrawide 8k monitors, to your gran's old Nokia. test

Custom CSS

For deeply personalised websites, we always write completely custom CSS, ensuring our clients get the latest visual styles and techniques. test

What we thought of the project

Final thoughts

It was an absolute pleasure working with Lucy and the team at Kingsway Mortgages. The project was an enjoyable mix of creativity and technical challenge, and the end result is a website that represents the values and mission of the company. The animated flip cards, frosted glass effect, and interactive loan calculator are just a few of the standout features of this website, and I’m proud to have been a part of creating it. Having watched them work; I highly recommend Kingsway Mortgages to anyone in need of high-quality, independent mortgage advice.

The Kingsway Mortgages project was led by Mike Lewis, HeadSmart Media's founder and CEO.

Kind words from

Kingsway Mortgages

Mike at Headsmart Media helped our neglected website transform into a fresh, branded online presence that we're delighted with.

Our website was neglected and outdated, so I decided to enlist Mike at Headsmart Media to help us build a new one. Mike helped with branding and connected us with someone to help with the copy. As a small firm without a big marketing department and not being a creative person, Mike's help and ideas were really valuable. We're delighted with the finished product, and since going live, we've experienced increased traffic. Headsmart Media also assisted with hosting our website, which I don't really know what it means, but I know it's important for getting the website live. I wouldn't hesitate to recommend Headsmart Media for anyone needing an updated website.

Lucy Weaver - Kingsway Mortgages

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